My brother was talking about web design and how much work my website needed.
He told me that I needed to incorporate some SEO into my website and to make it more noticeable.
I asked him what SEO stands for. He explained that SEO was important if I wanted my website to work for me. I needed my website to do more than work for me. I wanted it to bring me more customers, which it had not yet done. My brother suggested I look for a good HVAC web design and social media marketing company online. He said they make suggestions on how to fix my web design and make it work harder for me. The social media marketing company would also put SEO, or search engine optimization, into my website and into the ads that were placed in the multitude of social media that was out there. He said I should be making several YouTube videos that would tell how to change air filters, how to check the thermostat to make sure it isn’t the problem with the HVAC system, or any other things I could think of. I was hoping my brother would offer to do the work for me, but he said he didn’t like working for family or friends. If something went wrong and they didn’t get the results they wanted, it could ruin the relationship he had with the person. I understood what my brother was talking about, but I trusted him with my web design and I wasn’t so sure about an online marketing company.