I had been putting flyers on mailboxes and car windows for almost two months.
I had spent hundreds of dollars printing up flyers and making t-shirts for my HVAC techs to wear that would advertise my HVAC company and give the phone number.
I had some see-thru window film made so I could also put the name and phone number of my HVAC company on my rear window. It didn’t matter what kind of advertising I did; it wasn’t making any difference. I was frustrated and getting ready to liquidate my company. I had ten HVAC technicians that didn’t have enough work to work a full week, and that wasn’t fair to them. I laid half of them off while I considered all my options. That’s when I was talking to a neighbor. He saw my flyers and said that sending out flyers didn’t do any good anymore. I needed to advertise where people were searching and that was on the internet. I needed an internet marketing company who knew what it took to get an HVAC, plumbing, electrical, or any other company, on their feet and making money. I asked him where I would find an internet marketing company who specialized in HVAC. He chuckled and shook his head. He said the internet was a good place to start. He gave me the web address of the internet marketing company he used for his wife’s catering business and told me to ask for their HVAC specialist. I wasn’t sure the internet marketing company was going to help me at this stage, but trying it was better than doing nothing.