I had a friend call me and asked me what I was trying to accomplish with my HVAC website? I told him it should be obvious that I wanted to grow my company and make some money.
He laughed outright and told me I needed something better than what I had if I wanted anything other than more people laughing at it, and not just him.
His words extremely offended me, but I couldn’t let him know that. I told him if he could do better, then be my guest. I even gave him the address and password so he could change my website. He said he didn’t want to do the work, but he knew of an internet marketing company who could do it for me. He said my website needed more work than he knew what to do. He gave me the web address of an excellent internet marketing company that did web design and development. They specialized in SEO, pay per click, and social media advertising. I didn’t know what he was talking about with half of what he said, but I wrote the web address down. That evening, I sat in my office and typed in the web address to the internet marketing company. I must have read for fifteen minutes. I learned about SEO, search engine optimization and how they used keywords so searchers could find my website. I learned so much that I knew I wanted to try the internet marketing company my neighbor told me about. I really thought they could help my HVAC company.