For a long time the little heating and air conditioning company that I own was doing great in our little town.
We live in a very small town, so I really didn’t need to use that many ads to get people’s attention.
However, even though my business was doing perfectly fine where it was, I wanted to move. I had been here for several years, and I was craving change. I ended up moving my HVAC corporation to a city. Adjusting to the city life was a tad bit difficult, but nothing I couldn’t handle. However, since I was living in a city, I realized that I couldn’t rely on basic ads to get customer’s attention anymore, I would have to do more. One of the first things I decided to do was build a website. Back in my small town, even a website wasn’t required. Thankfully, building a website nowadays is really easy. I was able to make my own professional looking website in less than a day. Choosing the web design I had to be careful about, because I didn’t want it to look boring, but I still wanted it to look professional as well. After I settled on the appearance, I decided to consult a marketing company. The marketing business would be able to further help me advertise properly. They suggested link building for my website which will help draw customers to my website, including things like SEO, search engine optimization. I have only been in the city for a month, but so far I am off to a good start.