Let me attempt to explain to you the two best ways to raise awareness of your Heating and Air Conditioning appliance company website! I know this is true for all websites, regardless of what they tend to focus on.
Because I usually work with Heating and Air Conditioning companies that has become my forte! Since so many of these companies offer the same services, it is essential to find a way to make yourself stand out from the rest.
This means being at the top of the page in searches, because the top results consistently get the vast majority of clicks… and it’s all about the clicks! First of all, many Heating and Air Conditioning websites are little more than digital calling cards, and offer nothing of value, and no opportunity for wonderful SEO or link building. I am not saying that you need to jam pack your website with crazy amounts of content, but you should at the bare minimum have a great web design, and some amount of high quality written content to use for SEO purposes. If you aren’t a writer, hire one, or book an online SEO company to generate some fantastic content for you, at least enough for a blog. Google search results and SEO are both highly predicated when it comes to numerous updates, which means that if you post fresh content regularly, Google will like your website more. The best sites with the best SEO updates their pleasing content several times a week, just to keep relevant and stay at the top of results pages. So don’t forget, Heating and Air Conditioning owners, hear me out on this thing — don’t just post a website and leave it, just do it for digital SEO, social media, and SEO.