So, you want an ad to have an immediate response, but with digital marketing you are looking for cumulative, clear growth.
I am playing with the plan of hiring a few social media influencers to help boost our online footprint. This may sound odd, however it really isn’t at all. Paying an influencer to promote your product or service is no different than starting an ad on the radio or TV, only it has much more immediate and tangible results. If you don’t already know, an “influencer” is an online person, usually on social media or Youtube, or both, and they treat it as a full time task. Influencers offer people a clear look into their lives, and this makes them particularly powerful when it comes to digital marketing campaigns, and raising awareness of your own social media profiles. Internet marketing is a particularly different animal then traditional marketing, and I am still trying to navigate it. So, you want an ad to have an immediate response, but with digital marketing you are looking for cumulative, clear growth. Digital marketing when done successfully will get people to follow and care about you, and see all of your future marketing. You are trying to “connect” with them to keep returning to your website, and become loyal followers, which will then turn into profits. Internet marketing is crazy! Back to the original topic, in hiring a few influencers for our internet marketing campaign, not as a way to amp sales however as a way to become more famous. If I tie a major campaign to a major influencer, and then combine it with a good ad campaign of targeted pay per click ads, it could be immense!