My husband was never very interested in online advertising for our small business.
I had two years of college and I learned a small amount of information about online marketing.
I really thought that we could boost our sales by advertising online, but my husband was convinced that the local newspaper and that magazine were the way for us to build clientele. After two years, business was faltering and we were thinking about closing the doors. I didn’t want to continue paying the magazine advertisement prices each month. We were thinking $1,200 into those fees. I didn’t think the advertisements were helping much at all. We were contacted by a web design company specializing in small businesses like ours. They offered us help and reduced fees. I asked the company where they heard about us, but they would not reveal their sources. It is still a question that I don’t know the answer to. The web design company helped our HVAC repair business tremendously. We stopped paying the magazine ad prices as soon as we agreed to use the web design business. I was honestly surprised that my husband was so keen on the idea of using an advertising company. He had been so adamant about keeping that magazine ad. It was nice to see that guy humbled and accepting help for a change. One of the first things that the marketing company did was sit down with the two of us and discuss what we expected from them and what they could expect from us. The marketing company representative was very helpful, kind, and knowledgeable on both web design and HVAC topics.