In our location, Heating and A/C comfort is a really high priority both residential and commercially.
- Our weather here is more about the heat than anything else.
While there is for sure the need for Heating and A/C during the winter, it’s the Summer that makes or breaks a Heating and A/C supplier in this region. And there are a lot of Heating and A/C companies out there vying for the same customers. I have had to genuinely hustle and be unquestionably bendy in order to build our niche. But, I also noticed that without more targeted marketing, I was not going to grow that supplier the way I wanted to. This is why I turned to digital and online marketing. When I started the business over a decade back, it didn’t take as much to keep things going. That has all changed so I had to change with it. Search engine marketing was something that was new to me. Happily, I took the time to learn about it. The influx of national brands to our market made our marketing needs so much more urgent. Today, Heating and A/C services are being found online by customers. Traditional marketing strategies are not getting the same rate of capture. The repair I am using sticks to PPC and SEO along with link building to get our supplier’s name online where people are looking. My substituted website now works interactively with the possible customers in the space where they are. Today’s customers are literally looking for repair providers online. So, it only makes sense that a digital and online marketing approach is the way to go.