I work for an SEO company and we make websites for lots of different customers. I would say that most of our business is cannabis dispensaries. I write the content for each new customer. I know what to say for cannabis shops. I know the difference between sativa vs indica. I understand why someone would want a topical or an edible instead. When we get different customers it requires some research. I have done content for lawyers, shipping containers, meal delivery and even a printing business before. The most recent content request I got was for a commercial industrial equipment rental business. They specialize in renting out boilers and chillers. I had not done anything HVAC at that point and I needed to learn what they are. Boilers were particularly interesting because of how much they could do. A chiller is just like having a really powerful cooling system. After learning what they are, I had to learn why someone would rent over buy. I actually now am a believer of renting over buying since I have done the content for that customer. With renting you don’t need to pick the exact product you want. You can shop around with no extra cost. Repairs are on the rental companies shoulders. The moment you want to buy, just tell the rental business and they rip out the equipment. It is easy, quite cheap and good for people who are slowly expanding their business. They don’t need to put as much money down. Also, some people are reasonable and owning a boiler or chiller wouldn’t make sense due to how infrequently they use it.