Figuring out which digital ads work best

Are you a person that is familiar with TikTok? I assume you have at least heard about it, because if an old coot like me knows about it, then everybody does.

I have never been on TikTok, and don’t even recognize how to find it, if I am being honest, however nonetheless, I understand how popular it is with certain demographics, and it’s influence over popular media.

If you want to succeed in business you have to figure out the newest trends, to see if you can use them to promote yourself. Now, I don’t recognize how one could use TikTok for the purposes of heating and air conditioning advertising, but that was just a random example, but a better example would be Facebook, which has been quite effective over the last year with our heating and air conditioning advertising campaigns, and we started out by running a few test ads on the Facebook PPC ad system, which lets you create, customize, and run your own adverts on the platform, there is no minimum spend, so we tested out nine different digital ads over the first more than one weeks, just to see which ones people liked more. When you scale up for a major ad campaign, I actually know Google ads perform better than social media PPC ads. But when we were first starting, just spending twenty or thirty bucks on PPC ads would provide us a lot of good, usable data. We also tried running some digital ads of TikTok, but that was an unmitigated disaster, and have you run any digital ads? On which platform? How did they perform?

 

 

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