Pay per click advertising can be very expensive, especially if you’re not exactly sure how it works. Pay-per-click advertising is used to direct customers to your website. These customers typically come from a search engine. Please search engines include Google, Amazon, and social media websites like Facebook and Tik-Tok. PPC ads can be very helpful for online and digital marketing. If you have the right keywords, you can send a small amount of money and watch the advertising work for you. I use PPC advertising during the spring when business is slow. Around here, everyone relies on my business the most during winter months when it is cold and frigid. I own a furnace repair business. Handles residential and Commercial repairs. I also handle a variety of problems with air conditioners, but I live in a climate where very few people actually have an air conditioner. It’s completely unnecessary in my opinion. Only the doctor’s office and the school really need to have climate control like air conditioning. During the Spring and Summer, business can be downright dead. During those months, I use PPC advertising for the HVAC business. I use obscure keywords and advertise my commercial services at that time. Since there are fewer people looking for commercial services, those words are cheaper and I can attract far more customers with a lower monetary budget. If I can pick up even one or two commercial clients during the spring and summer months, I will be perfectly fine for the rest of the year. Commercial clients are the bread and butter of my heating business.