The HVAC marketing campaign focused on ductless HVAC products

Having a website is a very important part of advertising any business or company.

Even if you have a small business, you should have a website.

Businesses with a website have a 300% more likely chance of being successful then businesses that do not have a website. It’s easy to make a website online for free, but there are also lots of digital marketing companies that can help with the resources necessary to set up any business with the online tools that they need. I work for a digital marketing company that makes websites for brand new businesses. We regularly handle business for small companies that are just getting started. We don’t mind handling large accounts or small hometown companies. Just last week we helped an HVAC business get off the ground. The owner of the company was having a difficult time getting customers to call for repairs on ductless Heating and Cooling products. The customer was not using any online strategy to market for this service. I suggested pay per click advertising, because ductless heating and air conditioning systems are rare. Customers searching for this specific type of contractor would certainly click on the advertisement. The company suggested a $100 budget to start with. As customers called the company, we asked them where they heard about our business. While we had the pay per click advertising going on, we had seven calls from internet users that saw our advertisements. Three of those calls turned into repairs and one additional call was from a commercial trucking company that wants to discuss adding air conditioning to the warehouse.


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