I knew he was just trying to be helpful, but I work hard on the website and it was difficult to hear those things.
I get a lot of help with advertising, because my brother went to school for advertising and marketing. My brother and I could not be more different at all. I grew up with my mom and he grew up with our father. Both of us had reason to complain about our childhood. I threw up and decided to become an HVAC repair business owner. My brother went to college and started a business of his own. His business is online and digital marketing. The guy owns an online marketing business that helps people with Google ads, search engine optimization, and pay per click advertising. I didn’t know anything about marketing my company’s website, and I really wasn’t getting a lot of customers for commercial repairs. I asked my brother if there was some way that he could help me get more customers to the website. He suggested a brand new website along with 100 other ideas. I thought I was doing pretty good until my brother gave me a 2-hour lecture on the problems with my website. I knew he was just trying to be helpful, but I work hard on the website and it was difficult to hear those things. My brother helped me set up a much better website with a really nice logo and plenty of flashy banners and advertising. He added keywords to the descriptions and there is even an online community where people can discuss problems they are having with their heating and air conditioning equipment. There are a ton of online resources as well. The website even tracks how long customers stay and what pages they visit.