There are some very weird combinations in the world.
Pineapple on pizza, peanut butter on celery and swimming in the rain all sound like bad ideas.
Yet, once you try them it is a great idea. This is what is happening in the HVAC and technology world. First, there are HVAC businesses that have been operational since the 50s. All older men run the business and have only relied on word of mouth and loyalty in their small towns. Typically these HVAC technicians have never seen or owned a computer. The world is changing and more people are relying on the computer to help them get the service they need. In comes SEO providers. Search engine optimization businesses make websites and help them rank high on google. That way when a person needs a HVAC service appointment, they can type it in google and the right company comes up. The SEO team works with targeted links and keywords in order to make the website rank. Both of these companies could not work without the other. SEO teams need companies to make the websites for and HVAC companies need technological help. Combining these two things do seem weird. Typically the HVAC contractor is in his late 50s and doesn’t know what SEO stands for. A member of the SEO team is a recent college graduate on the cusp of changing technology. Might seem like an odd combination, but a lot of good things have come from this pairing. HVAC businesses are doing better than ever and more SEO companies are popping up.