From personal experience, I would advise people not to sink too much money into any one ad campaign until they see proven results from it.
- The best approach would be to start small, and to test the waters properly before going big.
When you sink a ton of your cash into something like this, it has to pay off. It can yield sizable gains or lead to your bottom line taking a sizable hit! Advertising is always a gamble, however you can take steps to minimize your risk in addition to setting yourself up for success. The complication is that with most SEO outlets (newspaper, tv, stereo) it requires a sizable initial investment, which is a sizable risk! With internet SEO, especially running ads on Google in addition to on social media, you have a much greater control over not just the pleased, however the ad spends as well. To run an ad in a local newspaper every afternoon for a week would cost a thousand bucks, at least. However, for a hundred dollars of internet SEO I can get more exposure, in addition to instant real-time results. Using pay per click ads means you can sit there in addition to watching live as it happens! This isn’t exciting to do for minutes on end, of course, however it’s an example of how responsible pay per click ads can be, however if a pay per click ad isn’t responding well in the first minute or several, you can pause it, change it, or even take it down completely. I’ve worked with odd forms of advertising over the years, in addition to none of them have given myself and others the level of control I have with pay per click ads.